Oh,Watch The Grey Online Nintendo. Here we go again.

The Super NES Classic Edition is out on Sept. 29 and Nintendo of America boss Reggie Fils-Aime really doesn't want you to pay too much for it. It retails for $80, but it's also veryhard to find -- so of course eBay flippers are already charging outrageous prices for something they don't even have yet.

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Speaking to Financial Times(via Eurogamer, as FTis paywalled), Fils-Aime made a firm appeal to fans: Don't reward the flippers.

"I would strongly urge you not to over-bid on an SNES Classic on any of the auction sites," he said. "You shouldn't [have to] pay more than $79.99."

Earlier this year, Nintendo discontinued the NES Classic less than six months after its Nov. 2016 launch. During that period, the company promised multiple times to increase shipments.

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Even if that did happen -- and it's open to debate -- Nintendo failed to meet demand for the item. How do we know this? In July, an online retailer put "thousands" of NES Classic consoles up for sale, all of them bundled into high-priced packages that included other assorted swag.

They sold out in less than an hour.

Now, on the eve of the SNES Classic release, Nintendo seems to be following a similar script. In June, the company promised "significantly more" consoles this time around. Then, in August, another statement promising "a significant amount of additional systems" being shipped to stores for launch day, for anyone (read: most people) that didn't already nab a pre-order.

If you're looking for any kernel of hope here, at least Fils-Aime openly acknowledges the shady practice of selling hard-to-find retail products on auction sites at vastly inflated prices. That's more than Nintendo did during the too-brief NES Classic run.

And yet. Many of us were burned by Nintendo promises last year. At this point, it's hard to trust the possibility that the company will actually work to meet demand this time around.

I'm not suggesting you should pay an inflated price on eBay -- eff those people -- but you should definitely keep your expectations in check.


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Topics Gaming Nintendo